What we do

We provide research solutions using qualitative and quantitative methods. Our unique service led approach focuses on four key areas of expertise: depth of understanding, method of approach, interpretation of findings and implementation.

Who we are

A wealth of experience

Explain is an independent market research agency established in 1993 with extensive experience in improving customer service excellence, developing new products and motivating better team performance.

We are based in Newcastle upon Tyne in a four story listed building just a few minutes away from the Quayside and Eldon Square, in one of Europe's most cosmopolitan and dynamic cities.

Better information leads to more effective decision-making

Our approach is simple. It is founded on understanding your business and what fuels its success. Clients benefit from a focussed approach to quality and service from a highly skilled team of people.

Unlike many research companies we are a fully integrated agency so that all aspects of our research are carried out by Explain without the need to sub-contract any part of the fieldwork, regardless of where it is planned. We even manage our own call centre.

The research team has wide experience of a number of market sectors and knowledge of the most appropriate research methods that will help you gain valuable insight into your customers or staff. We will add value at every stage, so that you achieve maximum returns from your budget, however big or small.

Feedback from clients tells us that we employ talented, professional, friendly people that deliver more than they expect. Many have placed their research with Explain for several years - a partnership in which we are justifiably proud, but not complacent.

Our perspective

We understand that all businesses operate in challenging, fiercely competitive trading environments. You want a return on assets and proof that a budget will be well spent. Explain believe that our role is to bring creative thinking to the process, challenging the brief and looking at ways in which our experience can lessen the risk and increase the return.

We believe that a service led business should satisfy its employees because happier staff are more likely to make customers happy too. A product led business needs constant insight into perceptions of brand performance and distribution or demand can soon waver. Our holistic approach looks at every avenue that can increase your return.

By giving you the right blend of experience and creativity the partnership should flourish.